The first few weeks following a charrette represent a window of opportunity in which to guarantee positive momentum for the project. If weeks pass without communication between the project management team and the stakeholders, then any one person or group has the opportunity to control the discussion. A lack of attention during this short time frame has led to small groups of well-organized citizens initiating a referendum opposing the project. In this age of instant communication it is relatively easy for an individual or group to quickly gain the position as “the” information source regarding the charrette. It is becoming more and more common for a group of organized citizens to emerge after the charrette and take control of the debate through the use of the internet. Therefore, the project management team must seize control of the message by communicating the correct version of the charrette proceedings in as many ways as possible. Communications and meetings following the charrette should focus on maintaining the support of the primary stakeholders. One of the most effective ways to keep the project on track after the charrette is to broadcast a variety of communications regarding the project’s status. Public relations experts say, “If you don’t set the table, someone else will set it for you.” This adage certainly applies to post-charrette communications.
Post-charrette Communications
October 3rd, 2005 · No Comments
Categories: Communications/PR




