February 19, 2010
9:00 a.m. - 12:30 p.m. PST

White Stag Block
70 NW Couch St.
Portland, OR

Remote live webcast also available

Social media is a powerful tool for planners to stay connected with the community at large. However, municipal and professional planners are just starting to embrace how sites such as Facebook and Twitter can advance civic engagement and affect public policy. How do you maximize social media and avoid unforeseen meltdowns?

• The workshop will explore the following questions:
• How do you create and manage an outreach strategy using social media?
• How do you write for social media?
• What is appropriate content for social media messaging?
• Who monitors, maintains and manages social media online?

Session Activities

• Presentations from local Portland-Metro area cities describing the challenges and opportunities of applying social media tools at the municipal level.
• Survey of the national scene by the National Charrette Institute.
• Hands-on demonstration of the latest planning software allowing remote polling and data gathering using mobile phones and computers.

Moderators

Tina Osterink, Natural Resources Planner, City of Gresham
Bill Lennertz, Executive Director, National Charrette Institute

Speakers

Jamie Beckland, Emerging Media Manager, Whitehorse
Jane Heisler, Communications Director, City of Lake Oswego
Bill Lennertz, Executive Director, National Charrette Institute
Laura Bridges-Sheppard, Communications Manager, City of Gresham
Julia Thompson, City of Portland Bureau of Planning and Sustainability

Cost

OAPA: $75,  Non-members: $100, Students and Planning Commissioners: $45
Register by February 12, no refunds after February 8. Remote webcast password available at registration. Register and pay online at http://www.oregonapa.org/EventInfo2/
Mailing a check? OAPA at PO Box 3674, Wilsonville, OR 97070

AICP continuing education credits available

A joint presentation of the Oregon APA and the National Charrette Institute

Additional Information

Tina Osterink at 503-740-7285,  tina.osterink@greshamoregon.gov
Bill Lennertz at 503-233-8486, bill@charretteinstitute.org